Created and maintained entirely by volunteers, it has helped millions of families to heat their homes effectively with wood
In 1996 the internet was just becoming a popular form of mass communications that hadn’t yet been commercialized. That is when a couple of rural wood heat geeks decided to create a website to share their knowledge with the world.
"Thanks for your great web site! I've looked a long time for a good one, this is it."
It all started during a five hour drive home to Eastern Ontario from a CSA standards committee meeting in Toronto. Cal Wallis and John Gulland were lamenting the lack of support for people who heat their homes with wood. The only easily available sources of guidance were manufacturers operating instructions and booklets or pamphlets issued by governments and insurance companies, but these tended to be thin on content and often unhelpful. There was almost nothing for those who wanted to get serious about wood heating and do it properly.
During that long drive home, Cal and John agreed there was a need for an independent, non-profit group dedicated to providing accurate, unbiased information to the public about the ins and outs of wood heating. Cal owned three hearth stores in Eastern Ontario so he had deep insights into what regular people needed to know, what confused them, and what misguided theories got in the way of effective wood heating. John had started in appliance manufacturing and had been writing public information materials since he became a wood heat consultant in 1981. Along the way he had opened a hearth store, managed wood heat research projects and was the lead researcher and writer for the Wood Energy Technical Training program for professionals."I absolutely love woodheat.org and refer to it often - thank you all!"
Both Cal and John wanted to find an unfiltered way to communicate with the public on a subject they had been immersed in since the 1970s. John was at the time putting together a small website for his consulting business and thought the internet could become an inexpensive way to reach a mass audience. It was also clear that the internet was already being flooded with misinformation posted by people who were convinced they knew enough about wood heating to teach others. The two professionals thought their new venture might help to set the record straight.
At first their web domain was wood-heat.com, but soon they incorporated The Wood Heat Organization Inc. as a federal non-profit in Canada and acquired the more desirable domain woodheat.org. The site proved popular from the start and in a few years was attracting up to 300,000 unique visitors in each of the busy fall and winter months.
Then about ten years ago a friend and wood heat colleague, Amber Percival, agreed to help them to rebuild the site, which had become unwieldy as more and more content was added. Amber not only selected new software and built a revised menu system, she also designed the new logo which still stands up. Without Amber’s help, woodheat.org wouldn’t be nearly as attractive or easy to use.
Here are the five most popular articles on the site. The number of views shown is just since Amber rebuilt the site in 2011.
What is a Cord and How to Avoid Paying Too Much for One 1.86 million
Good Firewood 1.5 million
How to Build and Maintain a Wood Fire 940,000
How to Buy the Right Wood Stove 790,000
Installation Clearances for Wood Stoves 751,000
Woodheat.org continues to be run by volunteers. Its modest costs are covered by donations from visitors to the site. If you have enjoyed your visits to woodheat.org and gained some useful knowledge, you could help us out by making a donation that will be used to pay our expenses and ensure that the site remains available for years to come.